Plan and Strategies to start Laser Clinic Business

Acne Scar Treatment

The beauty industry is on a high today. Billions of dollars are being invested annually in cutting edge technologies and advanced equipment that offer safe and affordable treatments. Process like anti-ageing treatments that not so long ago required surgical interventions and prolonged downtime are today done in under half an hour per session. The patient can also get back to work almost immediately. Hence if you want to be a part of this booming sector and want to start a beauty salon and spa that offers laser based procedures apart from routine services, the time to start is NOW.

However, before you venture into this field, remember that almost 90% of start-ups fail during the first year of operations alone because of faulty and inadequate planning and lack of funds. Hence, you should work out an optimised business plan and devise strategies that will surely lead your project to success.

Business plan

Like any other business, you too should structure a good business plan. It will act as a guideline for the route that you should take to become a profit generating entity in the shortest possible time. Work out your income and expenses, cash flow and pricing of products. For example if your clinic is located in Melbourne, Australia, study laser hair removal in Melbourne prices charged by your competitors before fixing your own. Too high charges can price you out of the market. You should also include marketing and expansion plans over the next three years or so in the business plan.

Location

Choose a location that is usually busy throughout the day like a commercial area. Even if a fraction of the footfalls outside come in on the spur of the moment for some services or the other, your clinic will witness good turnover from Day 1. You can also choose a heavily populated residential area provided there are not too many similar clinics around. In that case, you will need more time to establish your business.

Service offered

The services you offer will determine the niche that you want to place your clinic in. However, since your objective is to open a laser clinic business, your services will naturally include most laser based procedures like permanent hair removal, skin rejuvenation processes like microdermabrasion and facials and tattoo removal. The acne scar treatment in Melbourne is very popular too and hence this should be included in your package too.

Equipment

This has to be purchased according to your budget. There is no reason to start on a grand scale and block up huge capital without immediate adequate returns. For instance, if you are installing a laser machine for hair removal and skin treatments, start with a lower priced small desktop model and as business picks up, go for more powerful standard models that offer high speed treatments. For the routine services that you will offer some of the essentials include dispensers, scissors, combs, bowls, towels, tissues and tweezers. This list is just an example and is not exhaustive in nature.

When you order high end equipment, make sure that you get the best available ones made by leading manufacturers around the world. The standard of your services will depend on the quality of these machines so you should not compromise on this score.

Design and interior decor

Make the interiors more functional than decorative. A huge reception table will only take up valuable space that can be better utilised for work stations. Furniture that you buy should match the interiors of your spa. You can also have a small children’s play area to keep them busy while their mothers avail your services. The point is to provide value added services that will make your clinic stand out among the competition.

These are some of the mandatory thoughts that should cross your mind when you open a laser clinic business.

Top Business Ideas with Low Investment in Australia

Low Investment in Australia

If you are a resident of Australia and looking to start a business with low investment, you will not be short on choice. Australia is a business friendly and wealthy country with a high per capita income. It is also the world’s thirteenth largest economy making it the ideal choice for start-ups and potential investors. Further, similar opportunities are available for non-Australian citizens too. An application has to be made for the relevant Visa of which there are two types – the Business Innovation and Investment Visa and the Business Talent Visa. After obtaining a Visa, necessary permissions and licences have to be obtained from Government Departments and statutory bodies.

Here are some business ideas with low investment that you can try in Australia.

  • Catering business – It is a very profitable business with high margins. There is no need for special training or experience to start off, simply having a lot of stamina and good interpersonal skills will be enough. However, to improve your skills, you can take up a vocational course or work as an apprentice with a reputed caterer before starting out on your own. Initially, you can focus on service at birthday parties, picnics and family reunions before attempting to go big time with company dinners and wedding receptions. If you start working from home, you can eliminate infrastructure costs like rent and other business expenses. Your major fixed investment will be on equipment for cooking and serving and recurring investment of cost of ingredients.
  • Cleaning business – Residential and office cleaning business requires low investment but is generally a profitable venture. It can be started from home with very little infrastructure. Only cleaning equipment and consumables like cleaning solutions are necessary in the initial stages. As you expand, you can get a vehicle to take you around. Till such time, whenever you get an order, you can hire a vehicle to reach the place. You can also take in more cleaners as your business expands. It is advisable to focus on a niche – residential and office cleaning is the ideal start. In home settings you can even include extras like car cleaning which requires no special skills unlike car log book service at accredited garages.
  • Digital marketing – It is one of the top paying and lucrative industries in the world today with vast potential in Australia. This is because the growth in mobile phone usage has made online marketing of products and services very crucial for businesses. Even a car mechanic in Sunshine, Melbourne would prefer to advertise his services online to rake in the benefits of wider reach of his message at affordable rates. However, it is one field in which you must have adequate knowledge of the latest tools and technologies to be successful. If you do not have the required skill sets, take up professional courses and work in a reputed agency for some time to gain experience. You can start from your home with a computer initially on a self employment basis and focus on email marketing, SEO, Social Media Marketing and the like.
  • Consulting – If you are an expert on a specific subject, consulting can be a very lucrative proposition for you. It can be any chosen area – finance, marketing or business consultant. The latter is especially in high demand by small businesses and start-ups that need professional guidance but do not have the financial clout to hire well paid executives in every field. You can work from home or from client’s office, thereby saving on investments for setting up an office. Once you are well settled and well known there will be no stopping you.

These are some of the areas you can focus on if you want to start a business in Australia with low investments.

Internet Business Idea Consultants

In the modern digital business environment, it is the Internet more than anything else that is the primary deciding factor between failure and success, losses and profitability. Businesses are now going online to know client behavioural patterns, structure sales and marketing strategies and study competitors’ effectiveness. Most tools and technologies ensure that you do not have to step out of your room to collect data on how your business is functioning, all that is available real time at the click of a button. Given this scenario, it is but natural that any young entrepreneur or new business start-up will focus on the Internet route to begin with.

However, even though Internet driven businesses are gaining quick ground, it is definitely not a piece of cakewalk. Internet based businesses are complex and you should have a specific command over required tools, technologies and software to be a success in this field. For example, if you would like to get into the business of web design and development or ecommerce solutions, you should know thoroughly their many intricacies. Or you might have a specific idea and then hire professionally expert staff to run your business. For a start-up, this can be quite beyond its means.

The best solution for you then would be to get in touch with Internet business ideas consultants and get one on board to guide and advice you. You will not only gain an overview of the many opportunities open for you, you will also be told what best suits your existing skill sets and the quantum of funds that you need to initially invest in the business. These funds will be required mainly for setting up infrastructure and if you opt for high end computer hardware and software, it will definitely cost you a pretty packet. You have to discuss all these things with your business consultant who will then structure a business plan for your proposed business.

This business plan is crucial for the smooth running of your online business in the short and long run. Depending on the nature of your start up the plan will draw up projections and targets that you have to meet if you have to break even and become a profit generating entity in the shortest possible time.

If you contract a local business consultant, the results will be better as he/she will have a very good idea of the local Internet based businesses in that area. For example, if you are launching your business in Melbourne, you will do well to get in touch with TR Consulting. This consulting firm has long years of experience behind them and have guided a number of Internet businesses get off the mark. Most of them are well established now and have met great success.

Some of the most popular Internet business ideas referred by consultants are online specialised retailing, business coaching, SEO consultant, web design and development, social media consulting and affiliate marketing. All consulting firms hire technical wizards to lead their clients so you are assured of a high degree of quality guidance from them. Further, their technical staff will offer support till such time as you find your bearings and can operate independently.

What is important here, especially when you are a start-up or small business is that the services of consultants are extremely affordable and will definitely not break your bank.