Before getting into the subtler aspects of starting your cleaning business, you will do well to take a long hard look at yourself. Make sure that the work is right for you. Cleaning is very challenging work and to be successful, you have to be in good physical condition. Apart from that, you should have customer relation skills as well as some knowledge of accounting and other office work. Financially, it is not easy to hire a lot of people initially and hence, these are some of the tasks that you have to handle personally.
If you are leaving a stable job to get into this business, make sure that you have at least six months savings with you. That is the time that you will take to get established and watch the profits rolling in. You should research on the working of a cleaning business. It should include job skills, customer service, insurance, bonding and what to charge in your area of specialisation.
In a nutshell, here are some points for starting your own cleaning business.
- Obtaining clients – This is the hardest part – getting clients to begin with. Most customers will ask if you have had any previous experience. Be honest here and admit that you are starting in this trade but assure them that you have researched a lot and know what you are doing. This confidence will rub off on your clients, once they feel that you can be trusted to do an excellent job of it. References from friends and family will greatly help at this stage.
- Marketing – The key to marketing your services is advertising. Advertise in the local papers, print flyers and brochures for distribution and put magnetic signs or lettering on your vehicle. Have business cards printed and pass them on to people you come across in every walk of life in your locality. It is also essential that you have an attractive website designed and developed by a good digital marketing agency.
- Cleaning products – Always use natural cleaning products, regardless of whether you have taking up tiles and grout cleaning, carpet cleaning, spring cleaning or anything else. These do not have any harmful and harsh chemicals, and you will thereby provide your clients with healthy cleaning experience. This will, in turn, help you get more clients through word of mouth.
- What to charge – Knowing what to charge is critical for your business. If you charge too low, clients will think you offer sub-standard work, too high and the competition will push you down. Decide what is right for you – charging by the hour, by rooms, by sq ft or a flat rate per home.
Initially, keep expenses down to the minimum and hire additional hands only when you have established yourself in this trade.