The beauty industry is on a high today. Billions of dollars are being invested annually in cutting edge technologies and advanced equipment that offer safe and affordable treatments. Process like anti-ageing treatments that not so long ago required surgical interventions and prolonged downtime are today done in under half an hour per session. The patient can also get back to work almost immediately. Hence if you want to be a part of this booming sector and want to start a beauty salon and spa that offers laser based procedures apart from routine services, the time to start is NOW.
However, before you venture into this field, remember that almost 90% of start-ups fail during the first year of operations alone because of faulty and inadequate planning and lack of funds. Hence, you should work out an optimised business plan and devise strategies that will surely lead your project to success.
Like any other business, you too should structure a good business plan. It will act as a guideline for the route that you should take to become a profit generating entity in the shortest possible time. Work out your income and expenses, cash flow and pricing of products. For example if your clinic is located in Melbourne, Australia, study laser hair removal in Melbourne prices charged by your competitors before fixing your own. Too high charges can price you out of the market. You should also include marketing and expansion plans over the next three years or so in the business plan.
Choose a location that is usually busy throughout the day like a commercial area. Even if a fraction of the footfalls outside come in on the spur of the moment for some services or the other, your clinic will witness good turnover from Day 1. You can also choose a heavily populated residential area provided there are not too many similar clinics around. In that case, you will need more time to establish your business.
The services you offer will determine the niche that you want to place your clinic in. However, since your objective is to open a laser clinic business, your services will naturally include most laser based procedures like permanent hair removal, skin rejuvenation processes like microdermabrasion and facials and tattoo removal. The acne scar treatment in Melbourne is very popular too and hence this should be included in your package too.
This has to be purchased according to your budget. There is no reason to start on a grand scale and block up huge capital without immediate adequate returns. For instance, if you are installing a laser machine for hair removal and skin treatments, start with a lower priced small desktop model and as business picks up, go for more powerful standard models that offer high speed treatments. For the routine services that you will offer some of the essentials include dispensers, scissors, combs, bowls, towels, tissues and tweezers. This list is just an example and is not exhaustive in nature.
When you order high end equipment, make sure that you get the best available ones made by leading manufacturers around the world. The standard of your services will depend on the quality of these machines so you should not compromise on this score.
Design and interior decor
Make the interiors more functional than decorative. A huge reception table will only take up valuable space that can be better utilised for work stations. Furniture that you buy should match the interiors of your spa. You can also have a small children’s play area to keep them busy while their mothers avail your services. The point is to provide value added services that will make your clinic stand out among the competition.
These are some of the mandatory thoughts that should cross your mind when you open a laser clinic business.