Things to know Before Starting Cleaning Business

Starting Cleaning Business

Before getting into the subtler aspects of starting your cleaning business, you will do well to take a long hard look at yourself. Make sure that the work is right for you. Cleaning is very challenging work and to be successful, you have to be in good physical condition. Apart from that, you should have customer relation skills as well as some knowledge of accounting and other office work. Financially, it is not easy to hire a lot of people initially and hence, these are some of the tasks that you have to handle personally.

If you are leaving a stable job to get into this business, make sure that you have at least six months savings with you. That is the time that you will take to get established and watch the profits rolling in. You should research on the working of a cleaning business. It should include job skills, customer service, insurance, bonding and what to charge in your area of specialisation.

In a nutshell, here are some points for starting your own cleaning business.

  • Obtaining clients – This is the hardest part – getting clients to begin with. Most customers will ask if you have had any previous experience. Be honest here and admit that you are starting in this trade but assure them that you have researched a lot and know what you are doing. This confidence will rub off on your clients, once they feel that you can be trusted to do an excellent job of it. References from friends and family will greatly help at this stage.
  • Marketing – The key to marketing your services is advertising. Advertise in the local papers, print flyers and brochures for distribution and put magnetic signs or lettering on your vehicle. Have business cards printed and pass them on to people you come across in every walk of life in your locality. It is also essential that you have an attractive website designed and developed by a good digital marketing agency.
  • Cleaning products – Always use natural cleaning products, regardless of whether you have taking up tiles and grout cleaning, carpet cleaning, spring cleaning or anything else. These do not have any harmful and harsh chemicals, and you will thereby provide your clients with healthy cleaning experience. This will, in turn, help you get more clients through word of mouth.
  • What to charge – Knowing what to charge is critical for your business. If you charge too low, clients will think you offer sub-standard work, too high and the competition will push you down. Decide what is right for you – charging by the hour, by rooms, by sq ft or a flat rate per home.

Initially, keep expenses down to the minimum and hire additional hands only when you have established yourself in this trade.

Success Secrets for starting Automotive Spare Parts Business

Spare Parts Business

If you decide to start an automotive spare parts business, the chances of success will be stacked in your favour. This is because auto parts require frequent changes during the life-span of any vehicle. Hence, this business is quite lucrative and ever-green. Globally, the major automobile aftermarkets are in China, India, the USA, Canada, Germany, the UK, Japan, Indonesia, Thailand, Brazil, Mexico and Argentina.

There are several ways that you can choose to start the business depending on your investment capacity. Here are a few tips to help you be a success in the automotive spare parts industry.

Decide on the business model

There are several business models that you can follow to start off.

  • Retail counter – This is the traditional business model. You will have to set up a retail counter in a good location and sell the spare parts from there.
  • Attached to a workshop – A spare parts shop attached to a workshop helps customers and the mechanics buy spare parts from there when a vehicle is brought in for repairs or servicing. The turnover here is significant, and hence your investment will be more too as you have to maintain substantial stocks.
  • Spare parts franchise – Without any prior experience in the auto industry, this should be your option. As a franchise partner, you can go for spare parts distribution and dealership.
  • Online shop – You can open an online store if you are on limited capital as you will not have to invest in setting up a brick-and-mortar store. You can even run and operate it from your home.

Create a business plan

Creating a business plan is essential for starting. It will be a blueprint to identify your future approach to the business and will contain financial inputs, marketing strategies, sourcing the spare parts and pricing. Other essentials of a business plan are fixing target customers, knowing about the competition and detailed information about the industry. A business plan is a very complex document on which your business will be founded and hence, it is advisable that you hire professionals to structure one for you.

Licence and registration

Check the licensing and registration requirements of your State and follow them meticulously. Browse the website of your local Council and know what is required of you. Start your business only after these are in place to avoid unwarranted litigation later. If necessary, take the help of small business consultants.

Procure the spare parts

Once you have decided on the business model and have set up your store, you have to procure the spare parts. Your business plan will have details of the parts to stock, from where to acquire them and the purchase price that will give you an adequate margin in profits. Talk to a few wholesale distributors and get the best quote along with MOQ (Minimum Order Quote).

Hire employees

In any start-up, hiring the right employees is crucial to its success. If you are opening a retail store, hire a mechanic, if it is attached to a workshop, employ an automobile engineer. Check whether you need a licensed mechanic as per the regulations of the State.

These are some of the steps you may follow to make a success of your automobile spare parts business.

Marketing Suggestions for Small Business Owner

Small Business Consulting

More often than not, as a small business owner, you will be operating on a shoe string budget. And when cash flow is low and budgets are tight, the first victim of this funds crunch is usually marketing. This is largely because traditional advertising methods like placing ads in the print media and putting up hoardings and banners are quite expensive and strain funds position. Additionally, the benefits accruing from such advertising practices are not tangible and measurable and hence it is not possible to calculate ROI from such marketing strategies.

Now for the good news – there are marketing tools that as a small business owner you can use to work out highly effective strategies that will not dent your funds position. However, choosing the right tools is not easy. There are a large number of them and only some will meet your specific business needs. The common link is that all of them offer measurable results and hence you can know which are maximising your ROI on market spends. If you are not sure on this score, you can always hire a small business consulting firm to create effective marketing strategies for you within a prescribed budget.

Here are a few marketing suggestions that will pay you rich dividends and lead to increased conversions and sales.

Create a catchy tagline

Create a catchy tagline that brings out the essence of your brand and use it in all marketing campaigns. This compelling elevator pitch will increase brand awareness. However, bear in mind that the average attention span of an adult is about six to eight seconds and that is all the time that you will get to capture the attention of existing and potential customers. Hence along with the tagline and ad content, you have less than a minute for your core sales pitch. If you can do it well, it will be a huge fillip for your marketing efforts.

Influence your community

Instead of thinking big for marketing, focus on the local community and the people that fall in the area that you cater to. Get involved in community efforts like sponsoring a local sports team or a charity run. You can print brochures and pamphlets and leave them in the community hall. Research your community, where people spend their time and their primary activities and then weave your marketing campaign around these aspects. All these ideas can be implemented at a reasonable cost.

Go digital

In today’s digital business environment, you will be losing out on business opportunities if you do not harness the power of the Internet. Hire a digital marketing agency to create a campaign for you. The advantage here is that for fixed costs you get almost unlimited online coverage. You should also optimise your website for local searches since as a small business owner you have a limited population to cater to. Email marketing or Social Media marketing are very effective marketing tools that give high ROI on marketing spend.

These are some of the marketing strategies that you can try out as a small business owner.